Art & Science Museum

2019 - 2020

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Logo Concept

Rocket - Brush is directly attached with art but on the other hand is has the perfect body for a rocket. A chill red colour to the tip of the brush, but at the same time the flame that shoots out a missile when active . Two wings complete the rocket, which also symbolize the rise. Yellow paint  to emphasize the Brush, also a shadow of fire. A bright yellow to the tip of the brush, but at the same time the flame that shoots out a missile when active. Yellow Colour to represent the energy that flows through the company. Capital Letters gives the company an air of stability. Adjusting the height between the letters is critical when you want your logo to be readable on distances. A Sans Serif font to keep it simple and readable at the same time

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Logo Process

I started with a brush, which is directly attached with art. Then I edited it and used it as a basis for a rocket. I added two wings, which also symbolize the rise. Thus, marrying art with science, gradually and through experimenting, the logo slowly began to take shape. After the first main color I wanted to use was blue because it represents wisdom, trust, Intelligence, faith, truth, and the sky. Blue is considered beneficial for the mind and body. Using special dark blue, I wanted to convey the feeling of depth and stability. Then I added a bright yellow to the tip of the brush, but at the same time the flame that shoots out a missile when active. Yellow graphic design expresses freshness, happiness, positivity, clarity, energy, and optimism. However, I realized that the shape looked more like a rocket than a brush, so I added red paint on the lower edge of the yellow brush to make it clearer. My main concern was to create a creative image which is easily memorized, even by an eight-year-old child, while at the same time it moves the curiosity of a modern public about how it can science and art are connected creatively and with imagination.

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Complete Brand Identity Guidelines

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Primary Colours

The logo is combined by 3 main colours, blue. yellow and a chill red. Using as a primary colour the blue gives us the sensation of stability and of course it represent the color of a night sky, on the other hand the secondary colour wich is the yellow, represents positivity, clarity and energy. The red colour on the tail of the brush it represent the flame and of course, passion.

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