The Company is based in UAE and is specializing in cleaning services and establishing technology-enabled laundry retail, currently entitled “Washifi” from wash & Wi-Fi. The ability of these machines to have their own brains in sorting, moving garments, selecting cycles, and keeping the process very efficient. This business is using an innovative new process in the market called wet cleaning (replacing dry cleaning). It is more eco-friendly and makes clothes feel and touch restored to original condition using biodegradable detergents, equipment, and process.
What is Washifi?
Designed by Alberto Romanos, Bw Modelica Sans Serif Font Family is a minimal, robust, reliable & pragmatic geometric sans. Its clean shapes and generous x-height makes it a very competent face for both, display and body copy purposes.
Color No.: 193D4D
Color No.: 0DC0DC
Based on my clients needs, my task was to combine water with technology so i started experimenting on the idea of a rounded and wavy style. My goal was to maximize the negative space so it could be scalable, and in some designs I went fully rounded minimalizing the shape as much as possible